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Brands are Surpassing their Paid Media Goals Thanks to Kelly Rocklein’s UGC Ads & Creative Strategy

Published Fri, 21 Feb 2025 16:00:01 GMT

We are no longer in the era of traditional digital marketing. With growing social media influence thanks to platforms like TikTok, online ads need to feel native to the platform they’re being launched on while still leveraging tried and true industry best practices. In this regard, User Generated Content (UGC) holds incredible value – marketing a product in a similar format to what a TikTok product review posted by a friend would look like can lead to a very profitable outcome.If you’re a brand that still needs to dip its toes into this paid media strategy, how and where do you start? The answer lies in finding a skillful creator who can coach other creators and marketers on the intricate world of direct response-driven UGC. Kelly Rocklein is among the top choices when sourcing a credible UGC creator from both the brand and creator sides. Rocklein is a self-taught UGC creator turned coach who started mastering the art of UGC in its infancy, dating back to as early ...

Cornelio Tovar Fatally Struck in Pedestrian Collision on Ygnacio Valley Road [Walnut Creek, CA]

Published Fri, 21 Feb 2025 16:00:01 GMT

Man Pronounced Dead after Pedestrian Accident on Lennon LaneWALNUT CREEK, CA (July 7, 2023) – Monday afternoon, Cornelio Tovar was fatally struck in a pedestrian collision on Ygnacio Valley Road.Police responded to the scene around 1:21 p.m., near Lennon Lane on July 2nd.According to reports, a car jumped a curb and struck a man who was working on repair maintenance in the area at the time.First responders located the severely injured pedestrian conscious, but in critical condition upon arrival. Paramedics transported him to a nearby hospital where he eventually succumbed to his injuries.Meanwhile, the involved driver stayed at the scene and cooperated with the investigation. Following preliminary duties, officers listed out impairment as a potential factor.The loved ones of Tovar set up a GoFundMe page to help with costs during this difficult time.No words can mend the broken hearts and sorrow felt during this delicate moment. Deepest condolences and sympathies are with the f...

One Pronounced Dead after Car Collision on Interstate 15 [Bonsall, CA]

Published Fri, 21 Feb 2025 16:00:01 GMT

Multi-Vehicle Crash Near Old Highway 395 Resulted in FatalityBONSALL, CA (July 7, 2023) – Saturday evening, a car collision on Interstate 15 involving several vehicles left one person fatally injured.Officials received reports of the incident around 5:49 p.m. along the northbound I-15, south of Old Highway 395.According to a witness, a person was driving a small black sedan recklessly before the collision. The California Highway Patrol claimed that the crash sent an SUV on the right-hand shoulder.In total, two vehicles went down an embankment and landed on their sides. Unfortunately, one person from the incident died at the scene.At this time, their identity remains undisclosed to the public, pending notification from the next of kin.No further details regarding the fatal Interstate 15 car collision have been released to the public. San Diego County Officials will provide more information once available.Sweet James sends out their heartfelt sympathies to the friends and family...

Alan Gerardo Aguilar, Amy Monserrat Beltran Killed in Pedestrian Accident on State Route 78 [Vista, CA]

Published Fri, 21 Feb 2025 16:00:01 GMT

Sandra Ortiz Arrested after Fatal DUI Incident near Mar Vista DriveVISTA, CA (July 7, 2023) – Sunday evening, a DUI-involved crash on State Route 78 left Alan Gerardo Aguilar and Amy Monserrat Beltran dead.The incident happened on June 18th, around 6:12 p.m., on State Route 78, near Mar Vista Drive.According to reports, the victims’ mother, Sandra Ortiz, was driving under the influence. She was operating a GMC Yukon with her six unsecured children, along State Route 78.While they were traveling, some luggage fell off of their vehicle. Ortiz pulled over onto the highway’s right shoulder and let two of her children, Aguilar and Beltran, out to retrieve the luggage from the freeway.However, while they were walking along the freeway, a Nissan Sentra traveling in the far right lane struck the two children. The driver of the Sentra immediately pulled over and waited for authorities to arrive.First responders to the site of the crash pronounced 10-year-old Alan Gerardo Ag...

From NMIXX to Dwarves — the New LA Weekly Playlist is Live

Published Fri, 21 Feb 2025 16:00:01 GMT

From NMIXX to Dwarves: The 164th LA Weekly playlist, reviewing the musicians that we’ve been writing about all week, is live now. There’s electronic music from UMEK, R&B from Tone Stith and Cydnee With a C, pop from NMIXX, punk from the Dwarves and Negative Approach, and so much more.Find us on Spotify here,or on Soundcloud here.Don’t forget to “Like” the playlists and “Follow” the profiles.(Jumelles Studio)From NMIXX to DwarvesAlso this week:Print stars grouptherapy told us that, “Beyond the obvious acting/film connection, the culture of being an LA native is very specific,” they say. “It’s one of the few places in the country where, no matter how much money you have, you’re guaranteed to see super-cars and celebrities. There’s this beautiful pipeline to super-stardom sewn into the experience of living here. Unfortunately that ends up being a magnet for grifters and swindlers offering shortcuts to success. The stakes feel higher and the possibility of fame, positive and n...

Cruise ship that hit SF pier expects to depart Friday

Published Fri, 21 Feb 2025 16:00:01 GMT

SAN FRANCISCO (KRON) -- A cruise ship that suffered damages after hitting Pier 27 while docking in San Francisco Thursday remains standing at the pier a day later. The ship, the Ruby Princess, made "unexpected contact with the dock at Pier 27 while docking," Princess Cruise told KRON4.No one was injured in the incident, and no passengers or crewmembers were in danger as a result of the accident, the cruise line said. Meta, Red Hat cancel events set for SF’s Moscone Center However, the ship was scheduled to depart yesterday at 4:15 p.m. for an Alaskan cruise. Despite passengers having boarded, the ship remains in San Francisco while repairs are made.Princess Cruises is in continued contact with the U.S. Coast Guard regarding clearance for the vessel to depart, the cruise line told KRON4. "We are confident the ship will be cleared to sail today," a spokesperson said, adding that the time of departure is still being finalized."The safety of our guests and crew remain our top priority...

Petition against skyscraper in the Sunset District draws over 2,500 signatures

Published Fri, 21 Feb 2025 16:00:01 GMT

SAN FRANCISCO (KRON) -- A petition opposing a proposal to develop a 600-foot tower in San Francisco's Sunset District, just blocks from Ocean Beach, has garnered over 2,500 signatures. The developer behind the proposal, CH Planning LLC, recently came forward with a fourth application for the proposed skyscraper which would be located at 2700 Sloat Blvd.According to the San Francisco City Planning Department, none of the proposals submitted by the developer so far have been in compliance with the law. City Planning Dept. Chief of Staff Dan Sider told KRON4 that the city is working with the developer to find solutions that would bring the proposal into compliance with the law. Meta, Red Hat cancel events set for SF’s Moscone Center Currently, zoning laws in the Sunset limit structures to 100 feet and about 10 stories, at the maximum. The 600-foot tower proposed for the Sloat site would be six times what's allowed by current law.Renderings of the proposed tower show a modern resident...

CHP issues Silver Alert for missing at-risk man in Antioch

Published Fri, 21 Feb 2025 16:00:01 GMT

(BCN) -- The California Highway Patrol issued a Silver Alert on Friday for a missing at-risk senior man from Antioch. Homeless people can remain on streets, appeals court rules Mark Whitehead, 70, was last seen on Thursday at approximately 9:30 p.m. in Antioch. He is believed to be on foot and is wearing black athletic basketball shorts, a white v-neck shirt, and no shoes. Whitehead is white, 6 feet tall, 230 pounds, with green eyes and grey hair. KRON On is streaming news live now.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }Anyone who sees Whitehead should call 911 immediately. Copyright © 2023 Bay City News, Inc.

Boston DSA Is Moving to Expel One of its Success Stories. Here Are the Charges Against Mike Connolly, and His Defense.

Published Fri, 21 Feb 2025 16:00:01 GMT

In September 2016, building off the momentum of Bernie Sanders’s presidential campaign, activists with the newly revitalized Democratic Socialists of America, or DSA, rallied behind one of their own and elected Mike Connolly to the Massachusetts statehouse, knocking off incumbent Tim Toomey Jr., a Bay State institution who’d been in the office since 1992.As a state representative, Connolly, known around the region as Big Mike, has become a leading voice in the fight over rent control, housing for all, and social housing, authoring landmark eviction and foreclosure moratorium legislation at the beginning of the pandemic. Connolly has been a DSA member for seven years; he helped found the local Our Revolution chapter after the first Sanders campaign, was Massachusetts co-chair of the 2020 campaign, and served as a Sanders delegate.Just last week, the Cape Cod chapter of DSA invited Connolly to address their group on his housing justice agenda. This week, however, newly elected leaders...

Gunman who killed 23 in racist attack at Texas Walmart sentenced to 90 life sentences, may still face death penalty

Published Fri, 21 Feb 2025 16:00:01 GMT

EL PASO, Texas (AP) — Gunman who killed 23 in racist attack at Texas Walmart sentenced to 90 life sentences, may still face death penalty.Source